“The only way to break down these barriers is to build awareness of the issue and encourage more Black women to learn, talk, write and share info about periods and women’s bodies. The playbook comes to life with illustrations by color-obsessed visual artist Jade Purple Brown.
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Tampax Radiant’s commitment to educating and empowering Black women includes the How to #LiveRadiant Playbook, a digital guide that provides step-by-step information on how to use tampons and dispels common myths about periods and period products in the community so nothing, not even her period, can dim her shine. I’m a huge proponent of educating and empowering women so they know their options.” “It is shocking to see the number of women who come to my practice and either don’t know how to use tampons, or aren’t considering using tampons because of incorrect information or myths they’ve heard. “So many women are scared to speak up about their periods, especially if they’ve been managing menstrual related problems for years,” affirmed Dr. Kiarra King to aid in reversing cultural taboos and reinforce the importance of having the right information while encouraging the community to have open and honest dialogue about periods. We knew we needed to drive change, but in the right way - with the support of and knowledge from Black women themselves.”Īnswering the call to provide information tailored to the community, Tampax Radiant launched #LiveRadiant – a campaign curated for Black women by Black women – and tapped menstrual advocate CeCe Jones-Davis and OB-GYN Dr. “We found that 42 percent of Black women want to learn more about their periods from African American media and brands.
After talking with women in the Black community across the country, we saw these are some of the common myths associated with tampons,” said Melissa Suk, Tampax Associate Brand Director, at Procter & Gamble. “ Unsafe, uncomfortable, only for sexually active women. Moreover, 2 in 5 African American women wish they started using tampons sooner in life and 55 percent said additional information on how to properly use a tampon would be useful. In fact, a new study by Tampax Radiant found 25 percent of African American women who prefer pads said they prefer them because they were not taught how to use tampons. In some cases, the nature of the item means that it is non-returnable, for example, due to hygiene/health and personal care/wellness/consumable nature of the product.CINCINNATI-( BUSINESS WIRE)-Even in 2019, period myths, miseducation and stigma are limiting Black women from receiving the information about their bodies, and their periods, they deserve. Office Products and Wireless Returns Policy
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